01. Introduction
02. Critical Concepts for Marketing Success
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A. Limited Resources - Don't Overspend! (1:47)
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B. Lean Methodology - Crucial for Success - Famous Examples (3:54)
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C. ICP (Ideal Customer Profile) - Not Everyone is your Customer! (4:18)
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D. Copywriting - Marketing's Secret Weapon (5:10)
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E. Brand - Most Misunderstood & Overrated Part of Marketing. How to do it right! (5:54)
03. Most Important Traction Channels: The Foundation of Every Marketing Initiative
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Traction Explained (1:29)
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A. SEO Explained: How to Start Ranking #1 on Google - Most Rewarding Marketing (8:30)
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B. PR Explained: How to get Featured in Magazines (4:10)
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C. Organic Social Explained: Tips & Tricks How to Grow your Social Media (6:46)
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D. Paid Social - Meta Ads & Google Ads (12:09)
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E. Email & SMS Explained: : Best way to Make Sales, and Stay Connected to your Customers (8:13)
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F. Existing Platform: What other Platforms? (2:09)
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G. Community: Why Everyone is Talking about Community (2:07)
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H. Customer Service: Not Sexy but Underrated! (2:34)
